+44 1315 101 346 info@saasleads.io


Teresa Lawlor - VP Marketing, Cloud Elements

I started at Cloud Elements in June and was introduced (via Zoom) to Will @ SaaSLeads, who was consulting for us in Europe. He struck me as very professional, capable and determined to ensure that Cloud Elements remained invested in growing in the UK and Europe.

As a marketer, I’m reliant on plenty of feedback and collaboration from sales leadership and Will and SaaSleads exemplifies this. When Will came to visit in Denver he came to me and said: “We want this tradeshow in September to be a huge success and with my strategy, we will book 50 meetings. Can you help us?” We all thought that he was crazy as this is a huge undertaking but they did it – delivering $3 million in the pipeline in under a week at the show.

To make this happen, a tedious amount of work was done beforehand:
SaaSLeads completely rewrote all of our core messaging to align with senior executive banking personas
They built 7 different persona cadences in Salesloft and tracked them all with GANT charts for visibility
They organized all event logistics ensuring our CEO, CPO, technical director, and senior account executives had a very productive time while visiting London
In addition, he organized an executive dinner which was fully attended and helped accelerate mature opportunities along the pipeline. The feedback from our C-suite was nothing but positive.

Since then, we’ve had SaaSLeads share best practices with our BDRs in the US. In fact, using their tactics, one campaign resulted in 27 booked meetings and one of our reps realized $2 million in sales pipeline from that work. As a bonus, when Will was in Denver he represented Cloud Elements as a speaker for a well-received Salesloft event. The audience was very interested and engaged with his topic.

On a more personal note, Will and the team are fun to work with, great team players – Will gets on well with C-level executives to BDRs – and is very dedicated to his craft. I wouldn’t hesitate to recommend his company to any business looking to grow its pipeline activities. In fact, we’ve renewed and expanded SaaSleadss contract for this year and are looking forward to a prosperous 2020.

Aly Merritt - Head of Community, Salesloft

SaaSLeads.io, has been an exceptional affiliate partner of SalesLoft for the past year.

During that time, Will @ SaaSleads.io has become an expert user of our application, and his input on daily use (especially our data visualizations) has been invaluable to our UX research department and product design teams. He’s also spoken at SalesLoft events in the U.S. on best practices for building cadences, and advised multiple prospects and customers on successful SalesLoft implementation.

Will’s positive, supportive mindset and keen analytical viewpoint have made him an incredible asset to our team. He’s always willing to jump in to assist, and we always look forward to speaking with him, knowing it will be not only an enjoyable conversation, but also we will come away with valuable insights.

Chris Ritson, Head of EMEA, Tessian
Will and I first met as the very first Sales team members at Perkbox. From the get-go will displayed a relentless passion for sales that is hard to find and emulate.

Within 4 weeks of starting and immediately being one of the top salespeople, Will became Perkbox’s second team leader and quickly scaled his team of SDRs and ISR’s from 1 to 6 reps. Hitting his numbers regularly and being part of the wider sales leadership team that scaled to 60 reps in under one year. Reporting directly to me.

He was committed to his role, well-liked and respected by his team. He particularly loved implementing new sales methods and coaching new team members to help them get ramped up and performing as quickly as possible.

Since leaving Perkbox, Will and I have remained very close and we frequently speak about respective Sales Development challenges we face, in particular now he is an independent consultant, he really has become quite a knowledge in his field of expertise. It has been a pleasure watching his successes.

I would never hesitate to recommend Will & SaaSleads for any company,

Caroline Tarpey, Director of Strategic Accounts, Cloud Elements
Will and SaaSLeads brings incredible tenacity and vision to his work scaling business development teams. Will was charged with building and executing a lead generation strategy for one of our major, high-visibility international events. He took the time to understand our core messaging and using that and his company’s best practices, he drove 50+ scheduled meetings resulting in $3M+ in pipeline from this event alone.

What is even more compelling is SaaSLeads attains results consistently because he gives your team the tools to do so on their own. Based upon the fantastic outcome at the event above, we asked Will to train and coach the broader team. This preceded a second critical event where we wanted to get close to the same results as the first but had less than 1/5 of the time to prepare! The team utilized Will’s strategy and processes, which resulted in them booking another 40+ qualified meetings.

SaaSLeads ability to develop, implement, and scale replicable lead generation practices is bar none. To top it off, Will is a delight to work with – he will help your team WIN but they will also enjoy the journey. If you need to build a world-class business development team on scalable best practices, look no further than Will and his team.

John Murray, Co-Founder, Shoppex
Setting up the commercial function of a SaaS Organsation is never easy. There is so much to learn, do and targets to hit on top of that. Sales development is something that is often neglected.

Working with SaaSLeads has been instrumental to filling our pipeline. They have helped us understand the importance of good sales development practices and solid foundations to ensuring long term sucess.

SaaSLeads made this easy to do with a human touch that made this experince fun and enjoyable too. For any business that needs help look no further than Will and his team.

Will Koning is the founder of SaaSLeads.io.

He has worked in some of the UK’s most successful start-ups in the UK over the last 10 years.

He is passionate about Sales and disruptive Technology. In particular, elevating the Sales development industry in the UK to new levels.

Outside of work, Will spends his time split between London and Folkestone in Kent where you’re likely to find him sampling English beers and walking his dog by the sea,

Follow him on LinkedIn Here

Will Koning


Let’s Start Something new
Say Hello!